About me

Design with purpose

I approach design with a commitment to quality and an appreciation for the small details that bring an idea to life. Craft matters to me. So does the role design plays in shaping how we move forward. I work with companies to explore their impact and to create experiences that are considered, responsible and crafted with a clear sense of purpose.

Who I’ve worked with.

Artistic direction

I shape ideas into strong visual narratives, balancing creativity and clarity to give each concept its own voice.

Visual & Motion Design

I bring stories to life through crafted visuals and movement, creating experiences that feel alive and intentional.

UI/UX Design

I design with empathy and precision, turning complex needs into intuitive, human-centered experiences.

Experience

  • Stepping into a Visual Design Lead role, I’ve grown into a trusted creative partner known for raising the bar on visual excellence. As projects became more complex, so did my ability to guide creative direction, communicate with impact, and lead multidisciplinary teams with clarity. I’ve built a reputation for dependable decision-making and elevating design quality from the first spark of an idea to final delivery: ensuring every experience feels intentional, refined, and memorable.

  • As a Senior Digital Designer at Publicis Sapient, I honed my craft through complex, high-visibility work. Partnering with clients like NatWest, Goldman Sachs, Heathrow VIP and Maybourne, I delivered visual design at scale while deepening my ability to shape creative ideas with clarity and intent. This phase grounded my approach: meticulous craft, strong visual storytelling, and the confidence to bring bold concepts to life.

  • At Holition, I evolved from a midweight to a senior digital designer, enhancing my technical skills in animation and visual design while leading key projects for clients like Burberry, The Guggenheim in Bilbao, and Jo Malone. The high standards set by Holition's clientele refined my design skills across digital and physical mediums. Additionally, I collaborated with commercial luxury clients such as Moncler, Tiffany, and Rolls Royce, and engaged in experimental projects with artists like Jenny Holzer and Fiona Banner, stimulating both my creativity and problem-solving mindset.

  • In this instructional role, I immersed myself in a dynamic learning environment, facilitating students' growth and fostering their active participation and proficiency in software tools like the Adobe Creative Suite.

Education

  • 2015-2017
    London, UK

    Through the MA Material Futures at Central Saint Martins, I developed a deeper, more critical design mindset and expanded my ability to question the systems behind the things we create. The course pushed me to explore materiality through research, experimentation and ethical thinking. It strengthened my creative rigour, sharpened my storytelling, and shaped the way I approach design as a thoughtful, future-oriented practice.

  • I began my path in Lyon with a BTS in Textile Design, where I built a strong foundation in colour, composition, material understanding and hands-on craft. I then deepened this expertise through a DSAA in Textile Design in Lille, a highly selective programme that strengthened my visual storytelling, creative research methods and ability to develop concepts with precision and intent. Together, these two years of intensive study gave me a strong eye for detail and a craft-led approach that continues to shape my work today.